Sprite :: GCSE Business Marketing Coursework

Sprite â€Å"Image is Everything† â€Å"Thirst is Everything, Image is Nothing† we have all seen this slogan slapped on to every one of Sprite’s products for last couple of months. But what does it mean? Does it mean that someone at a Pepsi convention should order a Sprite, a Coke product, just cause they like the taste? Of course not, cause if they did they would get kicked out at the very least. Advertisers use this sort of slogan to catch your attention, and then they have you right where they want. In the most recent Sprite commercials that feature Grant Hill of the Detroit Pistons, they show us that the reason why we would have a Sprite is just for the taste of it. But if this was all they are trying to get across to us wouldn’t it be cheaper and wiser to use a 6 dollar per hour kid rather than a guy that won’t step foot in a place for less that a 100 grand. Why would they make a commercial that contradicts itself? The reason an advertisement would contradict itself like thi s is for one reason only, to try and fool our wants and desires into becoming our needs. Our needs are simply something that is a necessity for us to survive, such as food and water. We all know we couldn’t go long without these simple yet essential things. While our wants and desires for things such as five star restaurants and luxury cars. Which by no means are needed to survive, but just make living all the more fun. Advertisers are masters on how to exploit our desires, and to make us believe that they are our needs. And it is by no means is this easy or cheap for a commercial to be able to do. To be able to make us believe that our life would, in some way, be better with this product by our side. Sprite’s commercial that plays every time you blindly surf the television channels are all about image. The commercial that is shown the most, features Grant Hill drinking a Sprite. While they state in the back round and print on the screen, â€Å"Thirst Is Everything, Image Is Nothing†. When I first saw this I was thinking, â€Å"cool a great drink that anyone can have and not look out of place†.