Marketing Plan

MARKETING PLANNameUniversityCourseDateTutorIntroductionThe cereals market in Australia has been under a restrain of scrutiny latelyly with regard to the contents of the cereals and the effects they make out on the health of the consumers . Kellogg is one of the firms that is involved in the fodder production industry and has been affected by this factor . It is and consequently important for Kellogg to consider product development which is introduction of late products to existing customers This goes hand in hand with product diversification in a bid to increase their market variant which means introducing a new product to new consumersSituation AnalysisInternal EnvironmentThe topical performance of Kellogg products in the market is on a downward(prenominal) campaign . This is due to the negative publicity on the scr ibble , round and salt contents of the cereals it produces (Lorna , 2005 .

Research shows that the cereals are right aside linked to the obesity levels in Australia as well as other chronic diseases . The firm is also facing trusty competition in regard to its market share from individualized labels to the laid-back prices of its productsExternal EnvironmentMicro-EnvironmentMarket AnalysisThe market trend in the cereals market is that obscure labelled cereals are becoming increasingly popular because of the broad(prenominal) cost of the branded products . There is also an increased dish up in health food products and market as t he Australians do more health conscious esp! ecially about the bread , fats and salt contents . The market size of the breakfast...If you want to fire up a full essay, order it on our website: BestEssayCheap.com

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