PR Campaign: Overview Paper

The Elias stem: Leader in Diversity in the WorkplaceThe Elias root word is a non-profit memorial tablet dedicated toproviding cultivation, services and assistance to businesses aspiration to contract with U. S. G overnment (Apollo throng, 2004). Beginning in 1997, The Elias classify was divvy up by Ms. Elias who retired from her post as the Deputy Administrator for the general Services Administration. With a full time faculty of 31 employees and a network of over 100 specialists, the Elias collection has crowing tremendously and has a very simple human resources randomness system. In 2007, The Elias Group has made a decision to be a leader in embracing variety in the workplace and has contracted Team C to help with this detonating device punishment from a common intercourse standpoint. To father this decent determination of change, Team C forget be analyzing the state-supported relation issues with diversity, identifying the target audience, discussing eth ical implications, developing a marketplace query plan to support the initiative, analyzing how the PR shake up will incite marketing functions, and analyze the dealinghips between proactive and labile frequent relations. This research will tremendously help the Elias Group move around successful in their new campaign for diversity. Diversity national Relation IssuesThe Elias Group?s public relation issues begin internally and extend externally.

The Elias Group would the like to position itself as a leader in diversity in the workplace. The rootage step begins with internal public relations that involve command and training of all employees in the! organization on diversity issues prior to the message being direct to the public. The Elias Group consists of 31 full-time employees and a network of over a one hundred specialists catering to customer needs. The Elias Group is a small organization, scarce still deal with modify issues. With over 131 employees on staff that come from diverse backgrounds, The Elias Group needs... If you want to get a full essay, order it on our website: BestEssayCheap.com

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