Panera Bread Business Model and Expansion Strategy

1.Introduction Today, it is known by the name of Panera Bread. Since its existence from 1981, Panera Bread has been in the top three bakery-café companies in the US, dower its many customers mainly bakeries, artisan bread, made-to-go sandwiches, salads, soups and café beverages. In 1981, Panera Bread started working as Au Bon Pain Company, which posterior on in 1993, the company bought the 20 Saint Louis Bread bakery-cafes and renamed it to Panera Bread in 1997. Panera Bread is occasion in 41 countries and it has as 1325 stores across US and belatedly Canada. Roughly, about 900 of the Panera Bread stores are franchisees and the remaining are obtain by the company. Paneras focus was on the urban workers and suburban d strongers in the ultimo decade, while today it is aiming for the whole communities. 2. denomination of Business Model Since the existence of Panera Bread, the market for bakery-café is considerably growing, mainly because it is a niche market, and companies within this market provoke been enjoying high revenues and lucre for a long time. What people in the US needed, was a fast-casual restaurant service with high tint food offered at a reasonable price.

This is the sweet secern Panera Bread took eliminating McDonalds, Subway, Wendys and other chains as occupy competitors. Its achievement lies in the business model it has, importee that Panera Bread serving its existing and potential customers high feel food as artisan bread, sandwiches, soups and coffees at a precise reasonable price, olibanum experiencing high fruit in the past decade, more but having 1325 Panera Bread stores across the ! US and Canada. such(prenominal) rapid branch is mainly achieved through franchising which will be discussed critically later in this paper. In addition, Paneras advantage as well lays in the well crafted and carefully dogged market, customer and mathematical product orientation, development and positioning. According to its pecuniary statements, they have achieved a growth of...If you want to get a full essay, order it on our website: BestEssayCheap.com

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